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11,217 official + unofficial events during SXSW
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Saturday, March 14 • 9:30am - 10:30am
Why Mobile Puts Consumers in the Power Seat

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The domination of mobile and social has returned the consumer to the power seat in regards to when, how and IF they choose to engage with brands. This on-demand media landscape makes enduring brand loyalty essential to any marketer's success. Marketers, brands and publishers must take a customer-centric approach to creating compelling content that’s able to cut through the noise and build lasting consumer relationships. Join us for a discussion with industry pioneers as we discuss best practices and successes for building brand loyalty on mobile In this session, we’ll look at the latest industry case studies, trends and insights to see how successful brands and publishers are leveraging the most personal devices on earth to foster consumer loyalty and stand out among the competition.
Presented by SessionM


View official listing on sxsw.com

Speakers
PK

Paul Krasinski

SVP Business Dev & Strategy, SessionM


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

Attendees (0)