Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

Back To Schedule
Saturday, March 14 • 9:30am - 10:30am
Why Mobile Puts Consumers in the Power Seat

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

The domination of mobile and social has returned the consumer to the power seat in regards to when, how and IF they choose to engage with brands. This on-demand media landscape makes enduring brand loyalty essential to any marketer's success. Marketers, brands and publishers must take a customer-centric approach to creating compelling content that’s able to cut through the noise and build lasting consumer relationships. Join us for a discussion with industry pioneers as we discuss best practices and successes for building brand loyalty on mobile In this session, we’ll look at the latest industry case studies, trends and insights to see how successful brands and publishers are leveraging the most personal devices on earth to foster consumer loyalty and stand out among the competition.
Presented by SessionM

View official listing on sxsw.com


Paul Krasinski

SVP Business Dev & Strategy, SessionM

Saturday March 14, 2015 9:30am - 10:30am CDT
Hyatt Regency Austin Hill Country ABCD

Attendees (0)