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Monday, March 16 • 5:00pm - 6:00pm
When the Glimpse Is Worth More Than the Glare

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According to the U.S. National Library of Medicine the average attention span decreased from 12 seconds in 2000 to 8 seconds in 2013. Unsurprisingly, social media has adopted and embraced short-form video across several platforms. From Vine to Snapchat and Instagram, people are sharing content in 6, 10, and 15-second videos. As advertising and marketing agencies grapple with the constraints of these platforms, a select few have risen to the top of the micro-video sphere. We will discuss marketing trends, styles, influencers, and their effects upon the rising wave of short form video.

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avatar for Frank Danna

Frank Danna

Sr Dir Brand Strategy, Softway Solutions
Frank Danna is one of the world’s most sought after short-form content creators and brand strategists. He is the Co-Founder of parabox creative, which was recently acquired by Softway Solutions, Inc. Along with Hunter Harrison, he has produced social content for global brands such... Read More →
avatar for Darren Lachtman

Darren Lachtman

Co-Founder, Niche
Darren is the Co-Founder of Niche, focused on the social media/brand marketing landscape. Niche is the definitive social technology platform for creators and brands on rising channels such as Vine, Instagram, YouTube, Snapchat, Twitter, Facebook and more. Formerly, Darren served as... Read More →
avatar for Annie Park

Annie Park

Visual Storyteller, Mashable
Annie sees the world in six-second bits and photo ops. As a Visual Storyteller at Mashable, she manages community challenges, animates for Vine, and collaborates with the sales team on brainstorming and executing creative campaigns for various clients.
avatar for Michael Platco

Michael Platco

Snapchat Consultant, Softway Solutions
Michael is a Snapchat consultant and has worked with brands including Disney, TMobile, CBS, ABC, NBC/Universal, Mashable, NowThis News, and Major League Soccer as a consultant for all aspects of Snapchat management. This includes content generation, campaign development, launching... Read More →

Monday March 16, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

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