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Saturday, March 14 • 3:30pm - 4:30pm
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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Did William Shatner’s rant on Twitter Verification have merit? Do “nobodies” deserve to be given certain status?
In a world where status is everything, the Internet had seemingly given equal status to anyone with a voice—a golden age of equality where brands and celebrities enjoyed the same tools online as everyone else. The only difference: their reach.
Now status symbols are swarming social channels, giving priority, exclusivity, and unique tools to those in the right circles.
Twitter’s Verification process seems to be more about “who you know” rather than “who you are” and Facebook’s recent ‘Mentions’ app is tailored exclusively to celebrities. If you’re not Verified, buying advertising, or an acclaimed Social Media Guru, does your voice matter anymore?
Let's explore the collapse of online equality and see who has the upper hand in this new status-driven social ecosphere. What will that mean for brands and influencers, whose greatest asset was their approachability?

View official listing on sxsw.com

avatar for Drew Lewis

Drew Lewis

New Media Dir, Wunderman
There are barely enough words in the English language to describe the man that is Drew Lewis, but let's give it a shot:

Saturday March 14, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 404

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