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Monday, March 16 • 11:00am - 12:00pm
Reinventing the Cooking Show to a Digital Audience

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America has become food obsessed. While food is everywhere on TV and the internet, the traditional cooking show is basically dead. But in a sea of chef competitions, food truck races and over-produced schtick, there are an increasing number of filmmakers who are reinventing the cooking show to appeal to a digital audience. These modern day Julia Childs are discovering a platform to tell important stories about where our food comes from and inspire a new generation to get in the kitchen and cook. The panel will talk about their experiences creating digital video series, the challenge of creating high quality video on a budget, how to get creative for funding and sponsorship and where they see the genre moving in the future.

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Speakers
avatar for Kelly Cox

Kelly Cox

Creator and Host, Original Fare
Co- founder of production company Iron Way Films, Kelly Cox has produced and directed digital series for Fortune 500 companies since 2006.
avatar for Grant Crilly

Grant Crilly

Founder/Chief Creative Officer, ChefSteps
Before co-founding ChefSteps, Grant Crilly spent four years collaborating closely with photographer Ryan Matthew Smith to develop the startling visual brand that defines the Modernist Cuisine series. His globe-spanning culinary adventures include a stint in Paris, where he broke down... Read More →
avatar for Aube Giroux

Aube Giroux

Creator, Kitchen Vignettes
avatar for Matt Schoch

Matt Schoch

Sr Editor PBS Digital, Public Broadcasting Service
Matt Schoch is the Senior Editor at PBS Digital. He founded the PBS Food site in 2011 and oversees the content strategy and development of digital original content on PBS.org. He was nominated for a James Beard Award in 2014 for the PBS Food digital video series Kitchen Vignettes... Read More →


Monday March 16, 2015 11:00am - 12:00pm
Driskill Hotel Maximilian 604 Brazos St

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