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Monday, March 16 • 11:00am - 12:00pm
Race to the Fifth Screen

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The race is on to determine what will claim the title of “fifth screen.” Some say it will be screens in public places—interactive advertising, tablets in restaurants or airports. Others think wearable tech is the next big thing. Maybe it’s your new car’s dashboard. Or something else altogether. Twenty years ago we couldn’t imagine consuming all of our content on our phones; where will we be getting it in another decade or two? Engadget Editor-in-Chief Michael Gorman moderates as Austen Mulinder, CEO of Ziosk, Erik Smith, director of strategic accounts at Electronic Arts, and Steven Guggenheimer, Microsoft’s chief evangelist, discuss which screen will be the next to capture our collective attention, and why.

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avatar for Michael Gorman

Michael Gorman

Editor in Chief, Engadget
Michael Gorman is editor-in-chief of Engadget. He is also a licensed attorney and Virginia Tech grad who would welcome the chance to exchange any of his worldly possessions for one VT BCS National Championship. Despite his compulsive need to witness the Hokies' gridiron exploits... Read More →
avatar for Steve Guggenheimer

Steve Guggenheimer

Chief Evangelist at Microsoft Dev Experience, Microsoft Production Studios
avatar for Austen Mulinder

Austen Mulinder

CEO & Pres, Ziosk
Austen Mulinder brings more than 25 years of experience in managing global sales, marketing and operations. He most recently served as corporate vice president of Operator Channels at Microsoft and previously served as corporate vice president for the Communications Sector, where... Read More →

Nick Rish

VP of Mobile Publishing, Electronic Arts

Monday March 16, 2015 11:00am - 12:00pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

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