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Sunday, March 15 • 12:30pm - 1:30pm
Your Health Startup Is Cute: Gotta Play at Scale

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They're doing it wrong! Health care is broken! Disrupt all the things! It's fun to pontificate, but at a certain point, you've got to play at scale.
Some of the best innovation happens outside the traditional health care system. But many investors and advisers argue that to get paid, reach scale, or show efficacy, you need to learn to work within the system. If health care is becoming consumerized, does this still hold true? How do you innovate on the edges & then still find ways to claim value from the traditional system? What are the ways to work with the existing system without getting caught up in an outdated approach?
This panel is best for entrepreneurs & behavior change designers. Hear about successful tactics and frank discussions of expensive failures. Learn from a diverse set of panelists with experience in early-stage startups, the White House, healthcare.gov, a major insurance company, health tech investing and a company with a behavior change solution at scale.

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Speakers
avatar for Elliot Cohen

Elliot Cohen

Co-Founder, PillPack
Elliot's experience spans the breadth of consumer health technology. Trained as a computer scientist at UC Berkley, Elliot worked in program management at Microsoft before starting Corengi, a company (part of Healthbox, 2012) which helps connect patients to clinical trials. He was... Read More →
avatar for Ryan Panchadsaram

Ryan Panchadsaram

US Deputy Chief Technology Officer, The White House
Ryan Panchadsaram currently serves as the United States Deputy Chief Technology Officer. He was featured on the cover of Time Magazine for his work on healthcare.gov. Ryan was part of the inaugural class of Presidential Innovation Fellows, where he worked with the Office of the National... Read More →
avatar for Corbin Petro

Corbin Petro

President, ElevateHealth
Corbin Petro is President of ElevateHealth Solutions, a health insurer/hospital system joint venture among Harvard Pilgrim, Dartmouth Hitchcock, and Elliot Health System advancing value-based care and payment innovation. The partnership was launched in September, 2013, with the introduction... Read More →
avatar for Andrew Rosenthal

Andrew Rosenthal

Group Mgr, Jawbone
Andrew J. Rosenthal leads business development for the UP health and wellness product from Jawbone. He previously was Chief Strategy Officer at Massive Health (acquired by Jawbone, 2012). Rosenthal graduated from Harvard Business School, and the University of Pennsylvania, where he... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm
JW Marriott Room 203-204 110 E 2nd St

Attendees (0)