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Thursday, March 19 • 5:00pm - 6:00pm
24/7 Fan Engagement in the 21st Century

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You mean it's not enough for me to just make music and play for the people? Now I have to "surprise" fans in order to keep "the love" alive? 200 people signed up to my emails, I have 50 views on YouTube, no one interacts with my tweets, Facebook blocks my posts (that or my friends are ignoring me), my parents are the only people that heart my Instagrams, AND I'm supposed to compete with a bunch of 12 year olds for dominance on Vine? FML.
We speak with mgmt teams about what it takes to keep the love flowing 24/7

View official listing on sxsw.com

avatar for Michele Augis

Michele Augis

Mgr, Red Light Management
Michele has been deeply involved with artist relations and development for over the past decade, from her time at IODA, building campaigns for Amanda Palmer, Sigur Ros, and tons more at Topspin. Prior to coming on board at Red Light Management to handle day-to-day and tour marketing... Read More →
avatar for Philly Brentnall

Philly Brentnall

Head of Digital, Bill Silva Management
Philly Brentnall spent her high school and college years managing Jason Mraz's fan community before officially joining the Bill Silva Management team in 2009. At BSM she oversees digital & social media initiatives and fan community engagement for both independent and major label artists... Read More →
avatar for Aaron Ford

Aaron Ford

Senior Manager, Digital Advertising, The Orchard
Aaron Ford is Senior Manager of Digital Advertising at The Orchard, and Founder of Lost Colony Music, a record label and artist management company. Previously, Aaron served Director of Content Acquisition at Grooveshark and held various positions at Sony Music. Aaron specializes in... Read More →

Scott Perry

Founder, Sperry Media
Integrated / experiential / social visual content marketing consultant for CPG, film, TV, music, tech industries. Clients include PledgeMusic, BBC, CBS, Discovery, Fox, Hasbro, MTV, Viacom, Sony, Universal, Shoplocket, HipSwap, damntheradio, and nearly every label & manager in the... Read More →

Thursday March 19, 2015 5:00pm - 6:00pm CDT
ACC Room 15

Attendees (1)