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11,217 official + unofficial events during SXSW
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Monday, March 16 • 3:30pm - 4:30pm
The Secret Ingredient to Killer Content Marketing

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Content has become the true currency of the Digital Age. It provides the foundation for the conversations companies have with their customers and prospects. Learn to produce and share useful content and your community will be more likely to become customers, remain customers, and refer customers.
Yet even as content marketing has been embraced by organizations large and small as a key strategy for both building brand awareness and acquiring customers, one source continues to be largely ignored by companies: their own customer data.
Join us and learn how to collect qualitative and quantitative data from your customers — and how to transform that data into compelling content that builds awareness, credibility and in-target leads for your brand.

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Speakers
avatar for Michael Brenner

Michael Brenner

Head of Strategy, Newscred
avatar for Nick Stein

Nick Stein

SVP Mktg, Vision Critical
Nick Stein is the Senior Vice President of Marketing at Vision Critical, a customer intelligence platform that helps Banana Republic, Yahoo, Discovery Communications, and more than 650 other global organizations build engaged, secure communities of customers they can use for ongoing... Read More →


Monday March 16, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

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