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Thursday, March 19 • 12:30pm - 1:30pm
The Celebrity Economy in Music feat Paul Krugman, Win & Will Butler, & More

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How will artists make money in ten years? Twenty-five years? In a forward-looking predictive piece in 1996, The New York Times columnist Paul Krugman wrote about “the celebrity economy,” in which “creations must make money indirectly by promoting sales of something else.” Today, artists are increasingly turning to sponsorships and ad placement for funding, and with a new generation rising to fame on YouTube and Vine rather than through record labels, traditional revenue streams will only become less valuable. Hear how industry professionals are navigating this changing landscape, what they predict lies ahead, and what they believe will be discussed at SXSW 2040.
Presented in partnership with All Things Go.

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avatar for Nicky Berger

Nicky Berger

CEO, Berger Management
Nicky Berger began his career as a music manager while still a student at the University of Pennsylvania. During his Junior year, he stumbled upon an EP from a band that didnt even have a name yet. Excited by what he heard, he flew to LA to meet them, and within weeks he was a full... Read More →
avatar for Rembert Browne

Rembert Browne

Senior Writer, Grantland
avatar for Will Butler

Will Butler

Artist, Arcade Fire
Will Butler has been a member of the band Arcade Fire for over 10 years. This is his first release under his own name. Policy is American music—in the tradition of the Violent Femmes, The Breeders, The Modern Lovers, Bob Dylan, Smokey Robinson, The Magnetic Fields, Ghostface Killah... Read More →
avatar for Win Butler

Win Butler

Professor, Arcade Fire
avatar for Paul Krugman

Paul Krugman

Professor, Princeton University
avatar for Tatiana Simonian

Tatiana Simonian

VP Branded Entertainment Music, Nielsen Entertainment

Thursday March 19, 2015 12:30pm - 1:30pm
ACC Room 18ABC Austin Convention Center

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