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Friday, March 20 • 2:00pm - 3:00pm
Surviving the Shift: Rethinking Music and Data

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We are in a massive sea-change, shifting from owning to “renting” music, with change accelerating even YTD 2014 in terms of streaming nearly doubling and our first declines starting last year on digital track purchases in the US. How can “big data” and “little data” help build and expand engagement in this massive shift from owning to “accessing” music?

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avatar for Gigi Johnson

Gigi Johnson

Inaugural Director / Executive Director, UCLA Center For Music Innovation/Maremel Institute
Gigi's diverse work rethinks how connected technologies are transforming how we create, learn, and work.

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Room 11AB

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