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Saturday, March 14 • 12:30pm - 1:30pm
CrossFit: A Passion Brand and Fitness Cult

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From a simple garage gym to one of Ad Age's hottest brands, CrossFit is rapidly redefining how companies push their messages, their consumers and their impacts. With a 50% annual growth rate, CrossFit is more than the next big thing in fitness— It's the new wave of grassroots marketing.
Crossfit Brand Chief Jimi Letchford is a highly recruited wrestler, decorated U.S. Marine Infantry Officer and original CrossFit member, hand-picked by founder and CEO Greg Glassman. Letchford keeps the brand on message and on the radar of fitness—and marketing—minds the world over.

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avatar for Jimi Letchford

Jimi Letchford

CBO, CrossFit

Saturday March 14, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

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