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Monday, March 16 • 12:30pm - 1:30pm
Rumors During War Time

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
During the last war in Gaza, WhatsApp became a major tool for spreading rumors in Israel and throughout the Middle East. An old Hebrew expression evokes “Major Shmuati” as an army figure who spreads rumors – whether they be about the sexual orientation of politicians or undercover army maneuvers. In July 2014, thanks to social media, Major Shmuati was promoted. Since a lag exists before the mass media was able to report on casualties, people on the ground were able to start spreading information – and misinformation – about the numbers of casualties and even names of the dead, via the app – at lightning speed. In one case a family learned that their soldier son had been killed; later they found out it was untrue.
This phenomenon obviously raises questions of social responsibility and public morale during war time. As a global tech innovator, Israel can serve as an interesting test case.

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Speakers
avatar for Lior Kodner

Lior Kodner

VP, Digital, Haaretz
I'm a specialist in product development and digital media. As the Chief Digital Officer for Haaretz, Israel’s most prestigious newspaper, I lead all of the Haaretz's new media endeavors from its business, technology, marketing and editorial aspects.


Monday March 16, 2015 12:30pm - 1:30pm
JW Marriott Room 404 110 E 2nd St