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Sunday, March 15 • 5:00pm - 6:00pm
Humans Are Predictable: Exploit It In Eight Charts

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Today, the world is full of data. But insight doesn’t scale with data. In fact I can tell you everything you need to know about data analytics in eight charts without referencing "big data" - and yes it does deserve those speech marks. This is all possible because human beings are depressingly predictable in their behaviors.
Once you see the matrix, you cannot un-see it. This presentation is like taking the red pill. The truth is nowhere near as scary or black box as some people would have you believe. Through 8 charts I will illustrate why Vilfredo Pareto was unknowingly right about almost all businesses, why behavior is the best predictor of behavior, why you should never buy a segmentation solution, why predictive modeling is rarely useful in the way you think it is and finally, if data analytics is so important why most companies are completely useless at it.

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avatar for Simon James

Simon James

Global Lead of Performance Analytics, SapientNitro
Simon is the global lead for Performance Analytics at SapientNitro. For the past 20 years he has worked in marketing as a data analyst. At SapientNitro, Simon leads the Performance Analytics practice, that is accountable for measuring the effectiveness of Sapient's work on behalf... Read More →

Sunday March 15, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Zilker Ballroom 3