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Saturday, March 14 • 5:00pm - 6:00pm
The Science of News and Content Consumption

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In this session we will discuss why communication professionals believe 2015 is the year of PR and how you can tap into this trend. We will look at the four distinct attributes of communications - technology, human behavior, science and content - and how they aligned perfectly to increase the impact of editorial coverage.
Attendees will walk away with a new appreciation of the impact of change in the communication space as well as useful tactics relevant to increase the visibility and success of your business, whether you are a start up, non-profit, or Fortune 50 brand.

View official listing on sxsw.com

Speakers
avatar for Serena Ehrlich

Serena Ehrlich

Dir of Social & Evolving Media, Business Wire
2013 Top 25 Women in Mobile Marketing by Mobile Marketer and currently the director of social and evolving media for Business Wire.


Saturday March 14, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

Attendees (0)