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Friday, March 20 • 3:30pm - 4:30pm
Amplifying Brands with Streaming

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Brands utilize streaming music to amplify their identity and create engagement with their consumers. We will explore how companies integrate streaming music services as well as customized players to increase engagement and brand loyalty. Hear from streaming services, music discovery platforms and brands to discuss some of the innovative promotions they've been involved in. We'll also talk about the role of a curator for branded streaming campaigns.

View official listing on sxsw.com

avatar for Jonathan Barnes

Jonathan Barnes

Dir of Partnerships, 8tracks
Jonathan Barnes heads up business development at 8tracks, working with rights holders, advertisers and distribution partners. Prior to 8tracks, he managed the music education nonprofit MIMA Music, growing it from a student group at Princeton University to an international NGO. He... Read More →
avatar for Isaac Bess

Isaac Bess

Music Business Dev, YouTube
Isaac Bess started in the music business in 1994 at New York's Matador Records. After stints in Tokyo as a music journalist, and ten years in San Francisco at independent labels (Quannum Projects) and independent distributors (IODA), Isaac joined YouTube's Business Development team... Read More →
avatar for Craig Snyder

Craig Snyder

Dir, Music Partnerships & Licensing, VL Group
Craig Snyder oversees music partnerships and licensing for VL Group, an integrated digital agency that delivers music and experiences. VL creates and delivers music campaigns and integrations for major brands such as Shazam, Live Nation, Ticketmaster, Billboard, Corona, Kellogg’s... Read More →
avatar for Drew Thurlow

Drew Thurlow

Sr Mgr/Artist Partnerships, Pandora

Friday March 20, 2015 3:30pm - 4:30pm CDT
ACC Room 18D

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