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11,217 official + unofficial events during SXSW
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Monday, March 16 • 5:00pm - 6:00pm
Disrupting Innovation: Book Publishing and New Media

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In today’s challenging marketplace for books, how are publishers innovating to ensure their place in the content ecosystem of the future? This panel will look in particular at revenue streams – both income sources for publishers that are often unseen by the public and self-published as well as additional proceeds from emerging technologies and business models. Publisher-distributor hybrid models (i.e. Amazon, Wattpad, Scribd, Atavist) will be examined, along with the effectiveness of subscription services such as Kindle Unlimited and Oyster. Also to be discussed are as-yet-untested future sources of income: electronic marginalia, social reading, and more. The end goal will be a discussion about how an industry can innovate and grow when it’s accustomed to thin margins , zero R&D budget, and a split between B2B and B2C business models.

View official listing on sxsw.com

Speakers
avatar for Iris Blasi

Iris Blasi

Mktg Dir, Sr Editor, Pegasus Books
Iris Blasi is Marketing Director and Senior Editor at Pegasus Books, where she works on a wide list of history, science, philosophy, biography and memoir, literary fiction, mysteries, crime fiction, and narrative nonfiction. She has held editorial positions at Random House and Barnes... Read More →
avatar for Ryan  Chapman

Ryan Chapman

President, Rocket Chicken
Ryan Chapman is President and co-founder of RocketChicken Interactive. In 2011, RocketChicken released CodeRunner, a real-world adventure game that has been lauded as one of the most innovative games on iPhone to date. CodeRunner uses RocketChicken's Motive gaming platform to turn... Read More →
AL

Aaron Lammer

Co-Founder, longform.org
avatar for Jeff Umbro

Jeff Umbro

Digital Marketing Mgr, Goldberg McDuffie Communications
Jeff Umbro is Digital Marketing Manager of Goldberg McDuffie Communications. He guides authors in navigating and managing social media, online media platforms and digital advertising and marketing. His specialties include technology, science and business, and he has worked on the... Read More →


Monday March 16, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

Attendees (0)