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Monday, March 16 • 12:30pm - 1:30pm
Social Media: Balancing Data and Intuition

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
With the proliferation of analytics that have recently emerged in social media, there has been significant growth in the establishment of best practices for fashion brands and retailers alike, along with a push towards a more formulaic development of content focused on optimization based on past performance history. While these analytics are certainly helping many brands & retailers develop their content calendars and grow their audiences, it is largely homogenizing fashion content in social media and discouraging out-of-the-box thinking and against-the-grain initiatives, making it even more difficult for brands who are all optimizing based on similar data to cut through the clutter and differentiate themselves from other brands. During this session, we intend to discuss how fashion brands & retailers can find a balance between incorporating key learnings from their data & best practices while still allowing room for creative thinking and unprecedented initiatives based on intuition.

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avatar for Cannon Tekstar Hodge

Cannon Tekstar Hodge

Director of Social Media, Social Media Consultant
Cannon Tekstar Hodge has worked in the fashion social media industry for almost a decade. She ran social media for the NYC-based luxury retailer, Bergdorf Goodman, for over 8 years, before heading up social for mobile e-commerce start-up retailer, Spring. She currently works as a... Read More →
avatar for Katalina Sharkey de Solis

Katalina Sharkey de Solis

Self-Employed Fashion/Luxury Digital Consultant, Social Media Consultant
Katalina Sharkey de Solis has worked in the luxury digital sector for well over a decade--both in-house as the Director of Digital for Chanel, and other brands such as Bottega Veneta and L'Oreal, as well as agency-side, with brands such as Cartier, Jimmy Choo, Estee Lauder, & V M... Read More →

Monday March 16, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 205

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