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Tuesday, March 17 • 11:00am - 12:00pm
Six Years and $60 Million for This Stupid Hoodie

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
I spent six years of my life building a startup from scratch. We started with a guy and a press release and grew to over 200 employees in six countries.
We took $60 million in funding and our spending was rationally exuberant. We had a beautifully refurbished penthouse office featured in a TV show, acquired four companies, and paid for two all-hands trips to Las Vegas. That’s where I picked up my classic symbol of startup life: a company logo hoodie.
Our exit was ultimately on "terms undisclosed." Pessimism and fear in the final days mirrored optimism and hope in early ones; the lessons were just as valuable. Having survived my first startup, now I can look back with a sober perspective on the attitudes, behaviors, and assumptions that helped and hurt our success.
This session is about sharing the lessons I learned along the way with anyone who might be thinking about startup life but similarly hasn't ever previously worked in that kind of environment.

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avatar for Peter Kim

Peter Kim

Chief Digital Officer, Cheil Worldwide
Peter is an advisor on social business and marketing strategy. He co-authored the book Social Business By Design and drives global industry discourse at beingpeterkim.com and as @peterkim on Twitter.

Tuesday March 17, 2015 11:00am - 12:00pm CDT
JW Marriott Room 408-409

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