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Monday, March 16 • 3:30pm - 3:45pm
Creative Destruction

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The book itself is perhaps the most iconic object in modern history, foundational to our understanding of our society, our government, our relationships, and ourselves. And in five short years, it's been undone. Abrupt lurches forward in technology, historic renovation of consumer dynamics, and complete upheavals in product management have shifted the ground beneath the feet of book publishers, authors, and readers. The massive machinery that creates, produces, distributes, markets and consumes this once-unrivaled cultural object has been shaken to collapse. What will happen to the book industry and to the idea of the book itself is yet to be determined.
In this fast-paced, inventive keynote you'll go deep inside the secretive world of traditional book publishing. You'll run alongside the lean and nimble startups reinventing the space. You'll consider the drama and danger that comes with disruption of any kind in any industry and witness the opportunities and energy it unleashes.

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avatar for Jason Ashlock

Jason Ashlock

Lead Consultant, The Frontier Project
Jason Allen Ashlock is Founding Partner of Frontier Press, the next-generation publishing unit of The Frontier Project.

Monday March 16, 2015 3:30pm - 3:45pm
ACC Ballroom B Austin Convention Center

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