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11,217 official + unofficial events during SXSW
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Sunday, March 15 • 3:30pm - 4:30pm
Culture Clash: When Marketing and Product Converge

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The rigid division between product and marketing departments is breaking down, driven by the need to constantly innovate. Marketing teams are becoming innovation groups, where radical new concepts are developed and tested on large audiences. Product departments are inviting marketing and a new breed of innovation agencies into product ideation. Smart brands are considering how products can link to digital marketing before they even go into production and pitches are being replaced with prototypes.
In a discussion free of buzzwords and bullsh*t, we’ll dissect how to create a culture of innovation within your organization. Contribute to a straightforward conversation with Deeplocal: the innovation studio that created a mind-controlled bike and a World Cup ball with eyes, Hallmark: the greeting card company that is innovating in cards while developing new product categories that are emotionally and digitally connected, and Google: the search giant that is investing in “moonshots."

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Speakers
avatar for Tyler Bahl

Tyler Bahl

Brand Marketing Lead, Google
Tyler is a focused brand strategist known for driving change through digital media and innovation, with extensive accolades for building audiences, forming tactful partnerships and refining brand identity. His experience includes managing cross-functional teams and executing multi-channel... Read More →
avatar for Ann Herrick

Ann Herrick

Mktg Dir Gift Solutions, Innovation & Corporate Initiatives, Hallmark
Ann Herrick is a key member of Hallmark’s executive team that rebranded and repositioned a 100-year-old company that is one of the most recognized and respected brands in the world. She leads the strategic development, synergy integration and optimization of national campaigns delivered... Read More →
avatar for Nathan Martin

Nathan Martin

CEO, Deeplocal
Named “Willy Wonka with a toolkit from Mythbusters,” by Forbes Magazine, Nathan Martin is the founder and CEO of Deeplocal, an internationally acclaimed innovation studio that is most known for building compelling experiences that link the real and online worlds and provoke conversation... Read More →
avatar for Nick Parish

Nick Parish

Editorial Dir, Americas, Contagious Magazine
An award-winning writer and observer of creative culture, Nick Parish established Contagious in North America in 2010 after working for nearly every class of publication, from email newsletter startup to trade bible to daily tabloid newspaper. At Contagious, he writes and edits the... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

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