Loading…
Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


Sunday, March 15 • 1:15pm - 1:30pm
Anythink: The Brand that Sparked a Revolution

Sign up or log in to save this to your schedule and see who's attending!

“Business is a human enterprise.” - Simon Sinek
With a focus on providing amazing experiences for its customers, Anythink transformed from the worst-funded library system in the state of Colorado to one of the most recognized brands in the industry. This transformation was fueled by a combination of necessity, tenacity, creativity, collaboration, authenticity and straight-up guts – a start-up mentality inspired by private and nonprofit industries. Yet the majority of Anythink’s success stems from the human interactions between staff and customers - one of libraries’ greatest strengths. Learn from this unique case study how putting the customer experience first, building a strong culture and embracing change can help build word-of-mouth marketing that shifts perceptions and inspires brand loyalty.

View official listing on sxsw.com

Speakers
avatar for Stacie Ledden

Stacie Ledden

Dir of Innovations & Brand Strategy, Anythink Libraries
Director of Innovations and Brand Strategy for Anythink Libraries - the public library system for Adams County, Colo., that celebrates ideas, creativity, discovery and community. After joining the district in 2008, Stacie assisted in launching the Anythink brand that in 2011 garnered... Read More →


Sunday March 15, 2015 1:15pm - 1:30pm
ACC Ballroom B Austin Convention Center

Attendees (0)