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Monday, March 16 • 12:30pm - 1:30pm
Engagement Strategies for Niche Communities

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The secret’s out: good snacks are engaging. At this session, we’ll segment the room into smaller groups to discuss some frameworks and proven tactics for building and engaging niche communities. Bring your own challenges, goals, and ideas to share and you’ll leave with at least two new contacts. Join us for good snacks and even better people.
Our theory is that to make your project a success, the right people have to learn about it at the right time. So how do you identify the specific type of person that is the right fit? And then once you’ve figured out who these super-special folks are, how do you turn them into engaged super-users? And how do you keep the super-users interested?
Join us to share your know-how on how to leverage technology to turn a super-specific target audience into a super-special, super-engaged community. We’ll break the room into teams that will compete (ahem, collaborate) to solve real-life cases and present solutions to eachother.

View official listing on sxsw.com

Speakers
avatar for Eric Facas

Eric Facas

Founder, Media Cause
Eric is the founder and CEO of Media Cause, a digital marketing agency that works exclusively with nonprofits and causes. Eric is also the founder and President of Social Good Labs, an incubator for new nonprofits and social good startups. As a social entrepreneur and advisor, Eric... Read More →
avatar for Kate Forester

Kate Forester

Social Sector Startup Builder and Connector, start-up builder
Based in New York City, Kate Forester grows ideas, companies and connections. She developed Repair the World’s Finance & Operations from launch to support 36 employees in six cities and now serves as Board Chair of Challah for Hunger. Having grown up in Ithaca and attended Cornell... Read More →
avatar for Lauren Wagner

Lauren Wagner

Sr Mgr Mktg Strategy, VolunteerMatch.org


Monday March 16, 2015 12:30pm - 1:30pm
ACC Room 5ABC Austin Convention Center

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