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Today, it’s hardly shocking to see fashion bloggers seated next to high-profile magazine editors during Fashion Week and live-tweeting their experience. They’ve landed book deals, high-paying brand endorsements and have amassed huge digital audiences. Following the buzz around Robin Givhan’s NYMag.com article, which explored whether the era of fashion blogging is over, this presentation will explain what’s next for this special group of voices. What will it take for these influencers to remain relevant?
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