The decisions people make about privacy are influenced by “framing”— that is, the way they conceive the options they have to choose from, the outcomes associated with these options, and the contingencies between options and outcomes. Research in behavioral economics, communication, and psychology has identified several factors that affect framing, leading people to frame the same putative decision in dramatically different w ays. In this presentation, McGlone will describe five of these framing factors: linguistic agency, nominalization, anchoring, loss aversion, and the endowment effect. He will use non-technical language to review each factor and its effects on judgment and privacy decisions. He will also address practical suggestions for incorporating these factors into strategic communications about privacy and information security decisions.
View
official listing on sxsw.com
