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Monday, March 16 • 5:00pm - 6:00pm
How Framing Affects Privacy Decisions

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The decisions people make about privacy are influenced by “framing”— that is, the way they conceive the options they have to choose from, the outcomes associated with these options, and the contingencies between options and outcomes. Research in behavioral economics, communication, and psychology has identified several factors that affect framing, leading people to frame the same putative decision in dramatically different w ays. In this presentation, McGlone will describe five of these framing factors: linguistic agency, nominalization, anchoring, loss aversion, and the endowment effect. He will use non-technical language to review each factor and its effects on judgment and privacy decisions. He will also address practical suggestions for incorporating these factors into strategic communications about privacy and information security decisions.

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avatar for Matthew McGlone

Matthew McGlone

Assoc Professor/PhD, The University of Texas Center for Identity
Dr. Matthew S. McGlone (Ph.D., Princeton University) is Associate Professor of Communication Studies and an affiliate of the Center for Identity at The University of Texas at Austin, studies the cognitive foundations of human communication. His research focuses on strategies of persuasion... Read More →

Monday March 16, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon 4