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Tuesday, March 17 • 12:30pm - 1:30pm
Influence: Future of Tech, Culture and Investing

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Fame and popularity drive consumption of content, physical goods, page views and other forms of consumerism. For decades, marketers of physical goods have signed celebrity endorsements based on this. More recently, social networks and other startups have courted celebrities based on this.
Beats by Dre is one example of this relationship between culture and technology. Another is the success of the recent Kardashian mobile app. Now that investors, founders, and celebrities better understand the success that can be created together, what does this mean for the future of consumer-focused startups? What should you do to optimize the success of your venture?
We will examine recent examples of successful collaborations between tech entrepreneurs, investors and celebrities. We will propose ways to create effective partnerships as well as review examples of pitfalls to avoid. This session will be useful to startups, investors as well as celebrities that are interested in startups.

View official listing on sxsw.com

Speakers
PJ

Paul Judge

Founder, Judge Ventures
Dr. Paul Judge is a serial entrepreneur and noted scholar. He has founded several technology companies that grew and resulted in successful acquisitions. He currently serves as Chief Research Officer at Barracuda Networks, Executive Chairman at Pindrop Security, and Chairman of Monsieur... Read More →
RL

Ryan Leslie

Founder & CEO, DMM
AS

Anthony Saleh

CEO, Emagen


Tuesday March 17, 2015 12:30pm - 1:30pm
Hilton Austin Downtown Salon E 500 E 4th St

Attendees (0)