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Monday, March 16 • 5:30pm - 5:45pm
How Tech Is Transforming Women’s Beauty Rituals

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Inner beauty is awesome, but we women also invest time (and big bucks) into making ourselves look more beautiful with creams, colors and treatments. It is a very personal, intimate and time-consuming daily ritual. Interestingly, digital is not physical, and yet, it is quickly growing as a primary channel for beauty and cosmetic companies. So, how does this change the beauty rituals of women? What’s the relationship between cosmetic companies and women? In my talk, I’ll discuss how digital is pioneering the beauty experience for women, and how the physical and digital space is uniting to maximize the way in which people experience beauty products.

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Speakers
avatar for Jessica L'Esperance

Jessica L'Esperance

VP of User Experience, Huge
Jessica specializes in the development of large commerce and content sites, and currently leads the UX department at Huge’s San Francisco office. Her work at Huge has focused on making large brands sites reach broader audiences and develop new communication platforms for clients... Read More →


Monday March 16, 2015 5:30pm - 5:45pm
ACC Ballroom C Austin Convention Center

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