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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW (last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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Friday, March 20 • 2:00pm - 3:00pm
The ABCs: Artistry, Branding, Creativity

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Is content king? Does branding reign supreme? Where do creativity and inspiration fit into the mix? And how do you cut through all the noise? Innovative thinkers offer their experience in bringing original music to the market.

View official listing on sxsw.com
Speakers
avatar for Jay Benjamin

Jay Benjamin

Chief Creative Officer, Saatchi & Saatchi NY
Jay is a highly awarded creative executive with nearly 40 Cannes Lions to his name. He prides himself on a body of work that transcends mediums and blurs the lines between advertising, entertainment, art, and utility.
avatar for Bonny Dolan

Bonny Dolan

Managing Dir, Comma Music
Bonny navigates the intersection of advertising agencies and music makers—working to connect brands and musicians/artists. As Managing Director/Executive Producer of the award winning music house, Comma, Bonny charts the strategy and direction of the tri-coastal company, while also... Read More →
avatar for Tom Eaton

Tom Eaton

VP of Music for Advertising, Universal Music Publishing Group
avatar for Martin Kierszenbaum

Martin Kierszenbaum

Chairman, Cherrytree Records
2015 marks the 10th anniversary of Cherrytree Records. The label’s first release was Feist’s “Let It Die,” which was followed by recordings from Robyn, Ellie Goulding, Disclosure, LMFAO, Far East Movement, La Roux, Lady Gaga, Sting, and others. A musician, producer, and songwriter... Read More →
avatar for Raquel Sofia

Raquel Sofia

Managing Dir, Sony Music
Raquel Sofia is the next indie phenomenon to come out in 2015, without releasing an album, has already written and performed with some of the most popular & influential artists in the Latin market including Shakira & Juanes. Raquel Sofia’s abilities extend past her music. She speaks... Read More →

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Room 18D
  Music, Panel

Attendees (0)