Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

Back To Schedule
Monday, March 16 • 11:00am - 12:00pm
Unspecialize: The More You Know the Less You See

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

When you're not familiar with a place, you look around and spot new and interesting things. But the better you know a place, the less tempted you are to look around. Designer Daniel Disselkoen noticed it’s not only knowing a place very well, which makes you perceive less. Knowledge in general makes you see your environment in a certain way.
In his words: "The more I learned about design, the more I perceived the world in terms of design. Of course, I am exaggerating when I say that I only see typefaces, patterns, grids, packaging and posters. But I might just see the box and not its content.
To further generalize and exaggerate: a biologist might spot plants, an architect might focus on buildings and a psychologist might perceive more about people. "
How you perceive the world is influenced by what you’re specialized in.
In his talk, Daniel offers the audience a straightforward and surprisingly practical way to look at the world in a whole different way.

View official listing on sxsw.com

avatar for Daniel Disselkoen

Daniel Disselkoen

Artist, Daniel Disselkoen
I graduated at the Royal Academy of Art in the Netherlands. During my studies, I wanted to broaden my knowledge beyond the field of design and studied at the Minneapolis College of Art and Design. There I developed an interest in filmmaking and photography.

Monday March 16, 2015 11:00am - 12:00pm
JW Marriott Salon 3 110 E 2nd St

Attendees (0)