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Saturday, March 14 • 5:00pm - 5:15pm
Your eReader Sucks: The Persistence of the Book

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In November 2013, the Association of American Publishers showed that sales of adult e-books had grown 4.8% over 12 months, while hardcover book sales had risen 11.5%. Why does our love of the book – the ultimate analog object – persist? Despite the advantages of e-books – portability, searchability, low cost – we continue to spend our hard earned dollars on books that we can hold, feel and share.
During my talk, I’ll explore what makes books so enduring, how they may continue to evolve in both format and narrative structure as the digital revolution continues to accelerate, and how paper booksellers, authors, designers and publishers are finding success in the face of intense competition from companies like Amazon and Apple.

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Speakers
avatar for Blake Wirht

Blake Wirht

Engagement Dir, Huge
Blake Wirht is an Engagement Director at Huge in Brooklyn. Endlessly fascinated by how design and technology impact people and business, he has helped clients like Google, Salesforce, Half Price Books, Campari, Red Bull, Nestle and others navigate our increasingly digital world. Blake... Read More →


Saturday March 14, 2015 5:00pm - 5:15pm
ACC Ballroom B Austin Convention Center

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