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Monday, March 16 • 11:00am - 12:00pm
Digital Strategy Lessons from Magic: The Gathering

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Sometimes new professional lessons come from unlikely places. In my case that place was playing Magic: The Gathering.
This conversation will focus on real world examples from both my professional life and experiences with Magic to illustrate what I’ve learned, how it can help others and how focusing on something other than the work leads to better work.
For 20+ years Magic has been the premier trading card game. It’s produced a universe of content as vast as Star Wars & Star Trek combined (and fans that are just as fanatical). And since the game is based on the player building their own deck, those that play the game need to be an architect, a strategist, a problem solver, a pragmatic decision maker and a player.
Over the last 2 years I've been a member of the Magic fandom. By filtering this experience through the professional lens of Digital Strategy & UX I’ve learned some important lessons that have made my work better, my career stronger & my life a whole lot funner.

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avatar for Adam McCrimmon

Adam McCrimmon

Dir of Digital Strategy & UX, HY Connect
I've been working on the web for the last 15 years and have helped brands like IU Health, Yamaha, Wahl, BCBS and the Chicago Blackhawks find and engage audiences using digital channels.

Monday March 16, 2015 11:00am - 12:00pm CDT
JW Marriott Room 407

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