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Wednesday, March 18 • 2:00pm - 3:00pm
Conquer the German Market

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To conquer the German Market, it is crucial to understand the dimensions of the 16 Bundesländer (federal States). At least 5 different Bundesländer: Berlin, Hamburg, North Rhine Westphalia, Bavaria and Baden-Wuerttemberg, are important markets in Germany that concentrate in the intersection of Music, Interactive, and Film. Each Bundesländer has a unique structure, taste in music and style. Specific venues, hotspots, and priorities each require a tailored strategy.
Join us as we discuss the different concepts for those looking to break into the German market. Get an overview of the most successful festivals in Germany. Learn which cities are the most inspiring for your act and understand the necessities of how to enter each market.

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avatar for Ralph Christoph

Ralph Christoph

Head of strategy, c/o pop Festival & Convention
Ralph Christoph is a founding member, former program director of the c/o pop festival and now head of program of the c/o pop convention and the Interactive Cologne festival, all based Cologne. c/o pop has been a major event for music and creative industries since 2004 and is supported... Read More →
avatar for Udo Dahmen

Udo Dahmen

Pres & CEO, Dir of Popular Music Department, Pop Akademie
Dahmen has studied classical percussion at the Musikhochschule Rheinland in Cologne and Aachen. After his studies, he was Dahmen freelance musician in Aachen (Rufus Zuphall) and was part of a jazz-rock group with Theo Jörgensmann, Hendrik Schaper and Micki Meuser in Cologne and in... Read More →
avatar for Jürgen Enninger

Jürgen Enninger

Head of the Excellence Team for Culture & Creative Industries, City Of Munich
Jürgen K. Enninger since September 2014 head of the cross department excellence team to promote the culture and creative industries in the city of Munich started his creative industries career in 1994 as music publisher. After a traineeship in Hong Kong 1996, he became head of publishing... Read More →
avatar for Christian Morin

Christian Morin

Program Curator, Pop Kultur
Christian Morin is based in Berlin. He began to run underground music venues in the early nineties in post-wall East-Berlin. In 1997 Christian started his agency Headquarter Entertainment and organized hundreds of tours through Europe and promoted a large amount of local & national... Read More →
avatar for Alexander Schulz

Alexander Schulz

GM, Reeperbahn Festival
Alexander Schulz *24.9.1966

Wednesday March 18, 2015 2:00pm - 3:00pm CDT
ACC Room 8C

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