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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
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Friday, March 20 • 2:00pm - 3:00pm
Curating the Stream: Reaching 1M Spins Before Radio

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The importance of the homepage is declining, streaming is increasing, and sharing across many different platforms is becoming the one of the only ways (if not the only way) consumers discover entertainment, news, and music. Curation is becoming more critical as users encounter a firehose of content.
Hear how representatives from three major streaming platforms, management companies, and record labels work together to expose music to different types of music fans, what moves the needle for streams, and what curation means for the future of music and the artist's career.

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Speakers
avatar for Joe Armenia

Joe Armenia

Head Label & Artist Rel, Rdio
Joe Armenia leads Label, Artist & Influencer Relations for Rdio, one of the world's largest music streaming services. In this capacity, Joe is responsible for building and maintaining high level symbiotic content marketing relationships with all major and independent record labels... Read More →
avatar for Lars Murray

Lars Murray

SVP Music Industry Group, Pandora
In July 2014, Lars moved from the label side to Pandora to help further leverage its scale and unique technology to create new opportunity and value for artists, labels and the entire music ecosystem.
avatar for Annie Ortmeier

Annie Ortmeier

Dir of Digital Mktg, UMG Nashville
Annie serves as the Director of Digital Marketing for Universal Music Group Nashville, the largest Country music label in the world. She straddles the fine line of revenue based marketing in this role by navigating the ever changing waters of audio and video streaming for the label... Read More →
avatar for Rachel Whitney

Rachel Whitney

Dir of Digital Mktg, Borman Entertainment
Rachel Barnhard works in digital marketing at artist management firm, Borman Entertainment. She helps manage interactive marketing and partner promotions, with a passion for fan experience, for the Borman roster including Keith Urban, Alison Krauss, and Mickey Guyton.


Friday March 20, 2015 2:00pm - 3:00pm
ACC Room 17B Austin Convention Center

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