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Friday, March 20 • 2:00pm - 3:00pm
Do Artist Endorsement Deals Help Brands & Artists?

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In North America alone last year corporations spent $1.4 Billion USD sponsoring musicians, festivals and music related activations. These brands measure the return on investment of every penny they spend in their business but for these endorsements, often their biggest marketing dollar outlays of the year, there is very little data and information about the impact these deals have on the artist and back on the brand.

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Dom Hodge

Planning Dir, Frukt
Dom joined FRUKT in 2005 as a strategist, coming from Sony Electronics where he helped build download stores and launch a variety of entertainment products and services. As Managing Partner of the London office Dom oversees the planning and creative disciplines in the agency. His... Read More →

Jack Horner

Creative Dir, Frukt
Jack Horner is Founder and Executive Creative Director of FRUKT, overseeing idea generation, planning and creative direction for the company’s broad range of global clients. With an initial background in music production and International marketing he took on a pioneering role as... Read More →
avatar for Alex White

Alex White

CEO, Next Big Sound
Alex White co-founded Next Big Sound in 2008, while in his last semester at Northwestern University. The analytics service measures daily music consumption and purchase decisions around the globe. From Facebook fans to sales, Next Big Sound combines artist activity with context to... Read More →

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Room 10B

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