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Wednesday, March 18 • 12:30pm - 1:30pm
21st Century Patronage: Brands Empowering Artists

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Historically, there would be no art without patrons commissioning paintings, sculptures, and more. Today's modern music landscape is no different. Record sales are only a small fraction of an artist's income and brands are the new patrons. This allows musicians to meet their bottom line through partnerships, live performances, licensing, and more. Hear about real world examples where aligning artists with brands have not only moved the needle but put cash in musician's pockets to sustain their livelihood.

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Adam Gorode

Founder, AGW Group
Adam Gorode is the founder of AGW, a New York based creative group that specializes in culture marketing, content and communications strategies. AGW helps brands connect to consumers by engaging culture passion points across art, music, technology and design.
avatar for Seth Kallen

Seth Kallen

Founder/Mgr, This Fiction Management
Seth Kallen founded This Side Up Management, a boutique artist management and event curator, while studying at NYU's Clive Davis Institute of Recorded Music. Kallen represents a diverse roster of clients such as Jukebox the Ghost (Cherrytree / Interscope), X Ambassadors (Interscope... Read More →
avatar for Jessica Kausen

Jessica Kausen

Events Mgr, Squarespace
Jessica Kausen is the Events & Music Relations Manager for Squarespace, which is headquartered in New York City. With over 10 years of event management experience, Jessica has produced a variety of live events, ranging from non-profit fundraising galas to multi-million dollar concert... Read More →
avatar for Josh Roth

Josh Roth

Founder/Mgr, This Fiction
Josh Roth started his career in the music business in 2006, when he met Ra Ra Riot (Barsuk) at Syracuse University. Roth had heard the band rehearsing their debut single, "Dying is Fine" and immediately dedicated himself to doing whatever possible to help move their career forward... Read More →
avatar for Daniel Sena

Daniel Sena

VP, Partnership Mktg, Universal Music Group
A 14 year veteran of the music industry, Daniel currently serves as the Vice President of Partnership Marketing for Universal Music Group. In this role Daniel works with brands and agencies to develop strategic marketing partnerships, integrating UMG artists, content, live events... Read More →

Wednesday March 18, 2015 12:30pm - 1:30pm CDT
ACC Room 17A
  Music, Panel

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