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Tuesday, March 17 • 12:30pm - 1:30pm
Chicken or the Egg: Seasonality and Game Sales

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Anyone who has braved a Black Friday probably knows video games sell well in the holiday season. However, there is a question of whether the high sales in the holiday period are the chicken or the egg. The majority of major releases with critical acclaim and huge marketing budgets are released during the holiday season. So would these major titles fare just as well at other times during the year? And how is the introduction of new platforms, such as mobile, and digital distribution methods changing the release timing landscape. EEDAR Head of Insights and Analytics, Patrick Walker, shows data from the EEDAR database that explores the relationship between game sales and seasonality, both for traditional retail game distribution and in the context of the changing games market.

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Patrick Walker

Head of Insights and Analytics, EEDAR
As Head of Insights and Analytics at EEDAR, Patrick leads a team of data-driven game industry experts who consult with leading game companies to increase product quality, guide strategic decisions, and maximize efficiency and revenue using a broad range of quantitative and qualitative... Read More →

Tuesday March 17, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 4