For the last decade, digital music services have existed primarily to provide access to music—be it downloads, Internet radio, or on-demand streaming. The successful digital music services of the next decade, however, will be defined by how well they connect fans with the music and artists they love. Access to music is just a part of that equation. Fans are looking to establish an identity with their favorite music and artists. To provide that, digital music services must enable more fan/artists experiences, integration with live events, and more.
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