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Monday, March 16 • 11:00am - 12:00pm
Mobile Tech and the Retail Revolution

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At a time when Cyber Monday threatens to overtake Black Friday and Amazon promises drone delivery, the traditional retailer is looking for new ways to entice footfall traffic in stores. You know – shopping that doesn’t involve a virtual basket or the 3-number security code on the back of your credit card.
Research shows that people are integrating their internet searches while in store so that they can find the best deals and get more information about the product. Mobile tech opens the door with new opportunities for retailers to reach out to their shoppers with anything from general product information to location-specific deals.
This session will look at the new ways retailers are leveraging the power of mobile to build a better customer experience.

View official listing on sxsw.com

avatar for Daniel Danker

Daniel Danker

Chief Prod Officer, Shazam Entertainment
Daniel joined the company in May 2013 and is responsible for the company's product strategy and direction, including expanding the role Shazam plays in music and growing new businesses like Shazam for television. Daniel will lead Shazam to achieve a vision of helping people recognise... Read More →
avatar for David Van Epps

David Van Epps

Global Chief Prod Officer, Mood Media
As Global Chief Product Officer and Executive Vice President of Local Sales North America, David Van Epps is responsible for leading Mood Media's Product Management and Development efforts on a global basis to ensure product solutions meet client needs worldwide. In addition he leads... Read More →
avatar for Laura Heller

Laura Heller

Contributor, Exec Editor, Forbes/FierceRetail
Laura Heller is the Executive Editor of FierceMarket’s portfolio of retail publications and a regular contributor to Forbes. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and websites including... Read More →

Monday March 16, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Hill Country ABCD

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