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Sunday, March 15 • 11:00am - 12:00pm
Humanizing Data: Bridging UX Research and Analytics

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The rise of big data is changing the way many of us design products, as we rely on increasingly data-driven tools and analysis in place of more traditional user-centered techniques like usability testing. But big data only tells us part of the story, often revealing behavioral patterns but failing to capture the emotions and attitudes that shape those behaviors. How can data analysis and UX research work together to tell a more complete story, bridging the precision of data with the empathic value of research?
In this talk, the leaders of Etsy's UX research and analytics team will share some of their experiences, and invite participants to offer their own perspectives into how researchers and analysts can best work together to inform each others' work.

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avatar for Nellwyn Thomas

Nellwyn Thomas

Dir of Analytics, Etsy
At Etsy, Nell leads a team of data analysts who partner with product, marketing, and engineering to scout, build, instrument and improve Etsy’s product portfolio. Before Etsy, she worked on analytics and product teams at two small NYC start-ups. She is a graduate of Harvard College... Read More →
avatar for Alex Wright

Alex Wright

Director of Research, Etsy
Alex Wright is the Director of Research at Etsy and the author of Cataloging the World: Paul Otlet and the Birth of the Information Age (one of the New Yorker's "Books to Watch Out For" in 2014). He also teaches courses in user research and design history at the School of Visual Arts... Read More →

Sunday March 15, 2015 11:00am - 12:00pm CDT
JW Marriott Salon C

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