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Thursday, March 19 • 2:00pm - 3:00pm
The (Real) Market Value of a Music Placement

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In today’s ever-fluctuating music biz paradigm, one of the few things rarely disputed is the "value" of a film, TV, video game or advertising placement. We all know the tale of the band that went from unknown to household name based on the strength of an iTunes commercial or a prominent use on a hit show. But, how does that translate to the average artist and do all placements stack up? Using real-world case studies, this panel will discuss the unique alchemy that often has to exist to make a single music supervision moment truly hit and translate into quantitative career results, as well as the variety of factors to consider when determining the potential worth of a music use.

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avatar for Antony Bland

Antony Bland

Owner/Partner, CandyShop Management
Antony spent a decade at Chrysalis Music, primarily running the International Department and working with artists such as Portishead, Spiritualized and Outkast, as well as developing songwriters from around the world. He tried (and miserably failed) to sign Jewel, Macy Gray and Ani... Read More →
avatar for Rochelle Holguin

Rochelle Holguin

VP of Music, MTV Brands, Viacom/MTV Networks
Rochelle Holguin is Vice President of Music for MTV’s network of brands including MTV, MTV2 and LogoTV.
avatar for Rebecca Rienks

Rebecca Rienks

Music Supervisor, E! Entertainment/NBCUniversal
Rebecca Rienks began her career in music supervision after joining the music department at Lionsgate Films. There she worked on films as diverse as Tyler Perry’s Diary of a Mad Black Woman, the acclaimed Leonard Cohen concert film and documentary I’m Your Man, the Academy Award-winning... Read More →

Lysandra Woods

Licensing Creative TV + Film, Third Side Music
Lysandra Woods is the Head of TV & Film at Third Side Music, an independent music publisher with a boutique roster of North American and International artists, composers, and labels, including Ninja Tune, Tru Thoughts and Warp Records. She handles creative pitching to TV and Film... Read More →

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Room 17A

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