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Tuesday, March 17 • 3:30pm - 4:30pm
Personalization Uncovered: Creeps vs Grocery Stores

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Consumers crave personalized experiences that are spot-on. So why does personalization still frustrate marketers and consumers? How can marketers develop loyal customer relationships? When does personalization get too “creepy” for consumers? It’s about understanding the customer, the data, and building relationships. Consider your local store and the grocer who knew the cut of meat you wanted on every visit. Marketing in a digital age should be treated the same way, but it needs to happen at scale. Thousands of digital “grocers” need to know millions of customers’ preferences. In real time. In stores. On mobile devices. On desktops and other devices. While not yet on par with the admirable standard set by corner store grocers, digital marketers WILL get it right. Doing so will take focused effort by marketers and participation by consumers. Hear how forward-thinking brands like Aetna and Dell are ensuring personalized relationships are meaningful – not creepy.

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Speakers
avatar for Vaibhav Dwivedi

Vaibhav Dwivedi

Dir/DCX Testing Group, Dell
Vab Dwivedi manages the Digital Customer Experience Testing team for Dell.com. The team is responsible for the strategic direction and execution of an extensive testing and optimization roadmap that covers Dell.com’s transactional, commercial and support layers globally. Vab’s... Read More →
avatar for Kevin Lindsay

Kevin Lindsay

Dir of Prod Mktg, Adobe
Kevin Lindsay heads up product marketing for optimization and personalization solutions at Adobe Target. He is an expert on conversion optimization and personalization, and speaks frequently at industry events around the globe. Lindsay was with Omniture prior to its acquisition by... Read More →
avatar for Sabrina Pasini

Sabrina Pasini

Sr Mgr/Member Mktg, Aetna
Sabrina Pasini recently joined Aetna from American Express where she led the digital optimization and personalization strategy for the Consumer Prospect Acquisition experience. At American Express, Sabrina’s team was responsible for overseeing a new site redesign, ongoing test... Read More →


Tuesday March 17, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

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