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11,217 official + unofficial events during SXSW
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Monday, March 16 • 12:30pm - 1:30pm
Humanizing Digital

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Finding Love in a World of Likes: It’s loud out there. Blogs, tweets, likes, videos, stories, sponsored ads, people, pokes, apps, friends and followers are all simultaneously competing for our attention — often before we’re even out of bed. We hit the “like” button, but what does this mean? Likes are ubiquitous. What must be done then, to create amazing experiences that are truly loved?
Google’s Waze makes navigating traffic fun and Lippincott captured the "heart" of the Southwest Airlines brand. Man Made Music uses sound and music to help consumers fall in love with brands like AT&T, and Charles Trippy unabashedly shares his life and day-to-day activities with half a million people. These are experiences that go beyond “like.”
Join us for a discussion rooted in love: How digital experiences can show empathy, how they anticipate human needs and what actually makes them human. Be inspired to create experiences people love, and can’t live without.
#liketoloveit

View official listing on sxsw.com

Speakers
avatar for Joel Beckerman

Joel Beckerman

Founder & Lead Composer, Man Made Music
Joel Beckerman is the Founder and Lead Composer of Man Made Music. As innovators and thought-leaders in their field, Man Made defines Sonic Branding as the strategic use of music and sound to build brands.
avatar for Abigail Posner

Abigail Posner

Head of Strategic Planning, Google
Abigail heads up the Strategic Planning team for agency development. She works closely with the advertising and marketing communities to help amplify their strategic and creative efforts in the digital space. While at Google, she has also launched a thought leadership series on human... Read More →
avatar for Randall Stone

Randall Stone

Sr Partner/Dir of Experience Innovation, Lippincott
Randall is a senior partner based in Lippincott’s New York office where he heads the firm’s experience innovation group and serves on the Lippincott Management Team. He is an architect and consultant with 30 years of experience in developing unique retail and hospitality brand... Read More →
avatar for Charles Trippy

Charles Trippy

CEO, Internet Killed Television


Monday March 16, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

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