Finding Love in a World of Likes: It’s loud out there. Blogs, tweets, likes, videos, stories, sponsored ads, people, pokes, apps, friends and followers are all simultaneously competing for our attention — often before we’re even out of bed. We hit the “like” button, but what does this mean? Likes are ubiquitous. What must be done then, to create amazing experiences that are truly loved?
Google’s Waze makes navigating traffic fun and Lippincott captured the "heart" of the Southwest Airlines brand. Man Made Music uses sound and music to help consumers fall in love with brands like AT&T, and Charles Trippy unabashedly shares his life and day-to-day activities with half a million people. These are experiences that go beyond “like.”
Join us for a discussion rooted in love: How digital experiences can show empathy, how they anticipate human needs and what actually makes them human. Be inspired to create experiences people love, and can’t live without.
#liketoloveit
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