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Tuesday, March 17 • 12:30pm - 1:30pm
Show and Smell: Marketing Experiences Beyond Visual

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The Show & Smell guys are back! Showcasing emerging technologies and sensory marketing, this is a hands-on crowd experience of leading edge technologies. Show & Smell defines key tenets of making new technology work in promotions and experiential marketing programs. With live demonstrations of prototypes and technologies you won’t see every day—these innovations bring together the physical and digital to harness your sight, sound, smell, touch and taste including Twitter-driven robots, crowd-controlled gaming, edible marketing, and a host of emerging technologies even WE haven't seen just yet. This panel also comes with sensory/technology goodie bags so you can participate in the interactive demonstrations, so get there early!

View official listing on sxsw.com

avatar for Heather Gately

Heather Gately

Dir Mktg & Communications, The Marketing Store Worldwide
With more than fourteen years in digital marketing under her belt, Heather Heather oversees the marketing, communications, and media relations as Senior Director, Marketing and Communications at The Marketing Store, a global customer engagement agency with offices in eleven countries... Read More →
avatar for Warren Kronberger

Warren Kronberger

Dir of Research & Dev, The Marketing Store Worldwide
As Director of Research and Development at The Marketing Store Worldwide, Warren Kronberger leads research and guides product development for consumer products, toys and promotions. Prior to The Marketing Store, he served as Engineering Director for an R/C model airplane kit manufacturer... Read More →
avatar for David Polinchock

David Polinchock

Dir of Mktg, Internetopia
David oversees the marketing efforts of the AT&T Big Data team and also the day-to-day operations of the AT&T AdWorks Lab, a place to explore insights from our proprietary, aggregate data and innovative ad opportunities.

Ben Redford

Independent Creator, Internetopia

Tuesday March 17, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

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