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Sunday, March 15 • 12:30pm - 1:30pm
Winning Over China's Wired Women

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15 percent of Chinese women would give up seeing their families for a month over giving up their smartphones (MLS, 2014). Chinese females are also more trusting and less private online. Making them more digitally addicted and behaviourally different from women (and men) in the "West."
75 percent of Chinese women control home budgets and 30 percent of China’s millionaires are women. They are today’s biggest digital influencers and the engine driving one of the world's largest economies. This perfect storm of technology, income, independence, and anonymity is empowering them to become disruptive game changers - and a demographic for everyone to clock. Our talk will explore the macro forces driving this trend: from a changing “cosmopolitan” China to a growing domestic tech and e-commerce market, different demographics of Chinese women and how technology is shaping their diverse habits, desires and behaviours. And finally, how you as a business can innovate and cater to these unique behaviours and needs.

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avatar for Tara Hirebet

Tara Hirebet

Head of Asia Pacific, Contagious Consulting, Contagious Communications
Tara Hirebet is the Head of Asia Pacific for Contagious Consulting. She is spearheading the consultancy division across the region, via bespoke consultancy projects (trend briefings, innovation workshops, creativity and training programmes.)
avatar for Jonathan Koh

Jonathan Koh

Technology, BBH Shanghai
After studying Chinese at UT, Jonathan went to live in China in 2006 to “get China experience”. He translated for a beauty pageant and taught English to the Chinese Olympic team before getting into advertising, where he is now building social & digital business at advertising... Read More →
avatar for Evelina Lye

Evelina Lye

Head of Mktg Asia Pacific, SapientNitro
Evelina leads the marketing efforts for SapientNitro Asia Pacific and is at the forefront of building the agency brand in the region, across markets in Singapore, Hong Kong, China and Australia. SapientNitro is one of the most highly awarded interactive marketing and technology... Read More →
avatar for Padmini Pandya

Padmini Pandya

Corporate Strategy Asia Pacific, SapientNitro
When referring to Padmini, the words entrepreneur, polymorph, and risk taker come to mind. Her breath of experience spans building three start-ups before her 30th birthday, consulting for two Asian companies, running performance media, & expanding SapientNitro’s footprint in Asia... Read More →

Sunday March 15, 2015 12:30pm - 1:30pm CDT
ACC Ballroom E