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11,217 official + unofficial events during SXSW
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Monday, March 16 • 5:00pm - 6:00pm
Bricks Over Screens: Why In-Store Still Matters

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In an age where consumer brands are racing to establish a digital storefront to replace their expensive physical locations, Rapha and Design Within Reach are going about it the old fashioned way. Building community and relationships with the consumer is paramount. Online content, mobile applications, and social media are best used to supplement these real world relationships and experiences .

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Speakers
avatar for Derrick Lewis

Derrick Lewis

Communications & Retail, Rapha
A lifelong cycling fanatic fortunate enough to work in the two wheeled world the majority of his life. Derrick managed the North American sales and marketing for Swiss bicycle maker BMC before Joining Rapha in 2009. There he developed and managed the physical retail operations for... Read More →
avatar for Michael Sainato

Michael Sainato

VP of Creative, Design Within Reach
Michael Sainato got his start at Esprit De Corp. in 1986, first as a visual merchandiser, then as visual director in the Düsseldorf, Germany office and finally as the international visual director at the SF HQ. He went on to become the senior art director for the Smith & Hawken and... Read More →


Monday March 16, 2015 5:00pm - 6:00pm
JW Marriott Room 206 110 E 2nd St

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