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Saturday, March 14 • 12:30pm - 1:30pm
Who Wants To Be a YouTube Ad Millionaire

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So you look at PewDie Pie, skydoesminecraft or CaptainSparklelz, see how they make bank using various models on YouTube, and figure –“I could do that.” Well first let’s figure out what kind of marketing opportunity YouTube really is creating for brands who want to partner with its leading celebs. In thisd panel of agency exec and YouTube successes we explore what kinds of partnerships really work here. What are brands looking for from YouTube talent? And what kind of results and scale are marketers expecting from this emerging channel?
Presented by Media Post

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avatar for Farrah Bezner

Farrah Bezner

Mktg Dir of Halls and Candy, Mondelez International
avatar for Mark Fortner

Mark Fortner

Managing Partner/ Head of Innovation Branded Content, Mediacom
Mark Fortner is managing partner and head of innovation and branded content for MediaCom USA, where he oversees the agency’s efforts to fuse creativity, media and technology to drive business growth for clients. In this role, Mark integrates exceptional creative capabilities with... Read More →

Rob Griffin

EVP, Global Dir of Prod Dev, Havas Media
avatar for Kevin Hung

Kevin Hung

SVP Digital Innovations Dir, Havas Media
Kevin is a senior executive digital strategist and innovations planner specializing in immersive creative media experiences that help businesses build their value exchange with and for consumers. During his time with Havas Media, Kevin has added value for clients such as Sears, Kmart... Read More →

Chris Landa

Dir of Talent Dev, Machinima

Saturday March 14, 2015 12:30pm - 1:30pm
Sheraton Austin Capitol Ballroom 701 E 11th St

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