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Sunday, March 15 • 11:00am - 1:30pm
Data Visualization: Marketing Skill of the Future

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Read “A Business Guide to Visual Communication” e-book: http://visage.co/content/business-guide-visual-communication/
What to Bring:
–Laptop
–Google account
--.png logo and color palettes for your brand
The ability to effectively communicate with data is no longer a nice-to-have; it’s a mandatory—and vital—marketing skill to be able to connect with your audience. With an increasing amount of data available, marketers have access to a wealth of valuable information. But how do you translate dense quantitative data into meaningful communication that provides value to your audience? Through data visualization.
The marriage of data and design can deliver key insights in a way that is not merely visually stimulating but enhances both understanding and retention of the information. Luckily, you don’t need to be a data scientist or world-class designer to produce this type of content.
As a co-author of ""Infographics: The Power of Visual Storytelling,"" professor of Visualization of Information at Columbia University, and founder of Column Five, a visual studio that specializes in data visualization, I’ll share my practical knowledge of how to effectively transform information into engaging visualizations that communicate your message clearly and powerfully.
In this workshop, you will learn how to:
–Identify key relationships in your data: Gain a deep understanding of the real insights in your data, and use them as the cornerstones of your story.
–Select the right visualization to represent your data: Ensure that you are accurately and effectively visualizing your data.
–Craft a compelling narrative: Learn how to turn your data into a powerful story.
Timeline:
–First hour: Learn about data relationships, select correct visualizations for each type
–15-minute break
–Second hour: Explore sample data sets, craft an effective narrative
–15-minute wrap-up: Work review and final takeaways

View official listing on sxsw.com

Speakers
avatar for Ross Crooks

Ross Crooks

Chief Creative Officer, Visage
avatar for Jason Lankow

Jason Lankow

CEO, Visage
I am the Cofounder and former-CEO of Column Five, the most widely published information design agency in the world, and the 5th fastest growing media company on the Inc. 500 in 2013. We created a visualization platform called Visage in the Column Five Labs division, and in early 2014... Read More →


Sunday March 15, 2015 11:00am - 1:30pm
JW Marriott Room 310-311 110 E 2nd St