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Friday, March 13 • 12:30pm - 1:30pm
Cross-Channel Data Driven Marketing With TV

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Cross-channel is a term that is thrown around daily, but most marketers are focused on digital, desktop and mobile. What about the largest area of advertising and marketing: TV? Data activation in television has come a long way, but it still has a long way to go. Hear about how emerging technologies are being applied to bring digital marketing, data and TV closer for smarter customer messaging.
Presented by Oracle.

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Molly Parr

Dir/Prod Mgmt, Oracle

Friday March 13, 2015 12:30pm - 1:30pm CDT
Radisson Town Lake Riverside Ballroom

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