Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

Back To Schedule
Tuesday, March 17 • 11:00am - 12:00pm
For Media, It's Platform or Perish

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Media companies are learning that their future lies in the technology platforms that run their operations. When a prominent columnist like Ezra Klein leaves the Washington Post for a technology-driven upstart like Vox, it becomes clear that it’s all about the platform.
“We were badly held back not just by the technology, but by the culture of journalism,” said Klein.
But exactly how does a technology platform influence the culture and workflows of a media organization? How do editorial identity and curation strategies influence technology? This panel will discuss the ways that platforms — specifically content management systems — affect content, distribution, participation and competition, and are expected to handle a range of internal and external functions. The platform determines who can publish, how content is shared and the ways the community can engage. Platform and network dynamics are not only experiencing an interplay with media culture, but culture at large.

View official listing on sxsw.com

avatar for Trei Brundrett

Trei Brundrett

Chief Prod Officer, Vox Media Inc
As Chief Product Officer, Trei Brundrett leads the team developing the Vox Media platform, Chorus, which delivers content and community for over 70 million readers around the world. He was named to The AdWeek 50 in 2012, which wrote, “Under Brundrett’s direction, Vox Media has... Read More →
avatar for David Cohn

David Cohn

Exec Producer, AJ+
avatar for Cindy Royal

Cindy Royal

Associate Professor, Texas State University
Cindy Royal is an associate professor in the School of Journalism and Mass Communication at Texas State University in San Marcos where she teaches Web design and online/digital/social media courses. She completed Ph.D. studies at The University of Texas in 2005. Her research interests... Read More →

Tuesday March 17, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 1

Attendees (0)