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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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Friday, March 20 • 12:30pm - 1:30pm
Street Team 2.0: Digital Marketing For Music

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The “Street Team” model was originally developed as an affordable and highly effective bridge to a target audience that did not require the traditional outlets found in print, radio, television, and large scale distribution deals. Today, budgets are required to do more. Labels and artists must be efficient, creative and effective in leveraging technology and reaching fans. This requires labels and especially legacy artists to adapt to a start up culture where music is the driver for brand extensions and artists see themselves as brands that are constantly engaging their fans. What would take deep pockets to reach the masses, can now be done with the use of the internet and social media.

View official listing on sxsw.com

Speakers
avatar for Vonn Butler

Vonn Butler

Head of Content & Digital, GTM
As a strategist and producer, I have extensive experience integrating digital media into traditional and experiential campaigns. My unique career track gives me a unique perspective on strategic advertising and marketing opportunities, and the ability to bring a freshness to proj... Read More →
avatar for Karl Carter

Karl Carter

CEO, GTM/Snake Nation
I have the honor of leading an incredible family of people at GTM inc, a 360 Branded Entertainment Agency with a focus on global culture. We have great partners who have been here from the beginning. Together we lead this company down an adventurous road.
WD

Wendy Day

CEO, Rap Coalition/PowerMoves
Wendy Day founded the not-for-profit Rap Coalition in March of 1992, out of disgust for the way urban artists are unfairly exploited in the music industry. Wanting to shift the balance of power to favor the artists, Wendy dumped her life savings (selling her condo, her stocks and... Read More →
JK

Jesse Kirshbaum

CEO, Mondelez International
avatar for Dominique Pryor-Anderson

Dominique Pryor-Anderson

Publicist/CrisisKiller, Vida Communications Group
Dominique is a Publicist and Crisis Killer, specializing in media placement, social media, and crisis management. She is also the founder of VIDA Communications Group. She is passionate about the people and brands she works with, promotes, and protects.
avatar for Maurice "Mo Better" Rivera

Maurice "Mo Better" Rivera

Certified Digital Mktg Consultant, Flinn Broadcasting Corp
I have over 20 years of experience in marketing, for broadcast media, as well as a deep knowledge of, and passion for, all things digital and social media. I offer clients expertise in emerging technologies, as well as creating strong communications, and brand engagement, with diverse... Read More →
avatar for Issy Sanchez

Issy Sanchez

CEO & Pres, Elite Music Group


Friday March 20, 2015 12:30pm - 1:30pm
ACC Room 13AB Austin Convention Center

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