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11,217 official + unofficial events during SXSW
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Monday, March 16 • 11:00am - 11:20am
Leading Digital: Mastering Digital Transformation

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If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing already have fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital tech in business focus on Silicon Valley stars and tech startups. But what about the other 90-plus percent of the economy?
In Leading Digital, George Westerman highlights how large companies in traditional industries, from finance to manufacturing to pharmaceuticals, are using digital to gain strategic advantage. He illuminates the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, including Burberry, Caesars Entertainment, Lloyds Banking Group, Nike, and Pernod Ricard, Westerman shows what it takes to become a digital master.

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Speakers
GW

George Westerman

Research Scientist with the MIT Sloan Initiative on the Digital Economy, MIT
George Westerman is a Research Scientist with the MIT Sloan Initiative on the Digital Economy. His research and teaching focus on digital technology leadership and innovation.


Monday March 16, 2015 11:00am - 11:20am
ACC Ballroom G Austin Convention Center

Attendees (0)